Exploring Student Check-In Behavior for Improved Point-of-Interest Prediction
Mengyue Hang (Purdue University); Ian Pytlarz (Purdue University); Jennifer Neville (Purdue University)
With the availability of vast amounts of user visitation history on location-based social networks (LBSN), the problem of Point-of- Interest (POI) prediction has been extensively studied. However, much of the research has been conducted solely on voluntary check-in datasets collected from social apps such as Foursquare or Yelp. While these data contain rich information about recreational activities (e.g., restaurants, nightlife, and entertainment), information about more prosaic aspects of people’s lives is sparse. is not only limits our understanding of users’ daily routines, but more importantly the modeling assumptions developed based on characteristics of recreation-based data may not be suitable for richer check-in data. In this work, we present an analysis of education “check-in” data using WiFi access logs collected at Purdue University. We propose a heterogeneous graph-based method to encode the correlations between users, POIs, and activities, and then jointly learn embeddings for the vertices. We evaluate our method compared to previous state-of-the-art POI prediction methods, and show that the assumptions made by previous methods signicantly degrade performance on our data with dense(r) activity signals. We also show how our learned embeddings could be used to identify similar students (e.g., for friend suggestions).