KDD Papers

Estimating Treatment Effect in the Wild via Differentiated Confounder Balancing

Kun Kuang (Tsinghua University);Peng Cui (Tainghua University);Bo Li (Tsinghua University);Meng Jiang (University of Illinois Urbana-Champaign);Shiqiang Yang (Tsinghua University)


Estimating treatment effect plays an important role on decision making in many fields, such as social marketing, healthcare, and public policy. The key challenge on estimating treatment effect in the wild observational studies is to handle confounding bias induced by imbalance of the confounder distributions between treated and control units. Traditional methods remove confounding bias by re-weighting units with supposedly accurate propensity score estimation under the unconfoundedness assumption. Controlling high-dimensional variables may make the unconfoundedness assumption more plausible, but poses new challenge on accurate propensity score estimation. One strand of recent literature seeks to directly optimize weights to balance confounder distributions, bypassing propensity score estimation. But existing balancing methods fail to do selection and differentiation among the pool of a large number of potential confounders, leading to possible underperformance in many high dimensional settings. In this paper, we propose a data-driven Differentiated Confounder Balancing (DCB) algorithm to jointly select confounders, differentiate weights of confounders and balance confounder distributions for treatment effect estimation in the wild high dimensional settings. The synergistic learning algorithm we proposed is more capable of reducing the confounding bias in many observational studies. To validate the effectiveness of our DCB algorithm, we conduct extensive experiments on both synthetic and real datasets. The experimental results clearly demonstrate that our DCB algorithm outperforms the state-of-the-art methods. We further show that the top features ranked by our algorithm generate accurate prediction of online advertising effect.