SIGKDD Proceedings

ADKDD’17- Proceedings of the ADKDD’17

Full Citation in the ACM Digital Library

Blacklisting the Blacklist in Online Advertising: Improving Delivery by Bidding for What You Can Win

  • Yeming Shi
  • Ori Stitelman
  • Claudia Perlich

Attribution Modeling Increases Efficiency of Bidding in Display Advertising

  • Eustache Diemert
  • Julien Meynet
  • Pierre Galland
  • Damien Lefortier

Anti-Ad Blocking Strategy: Measuring its True Impact

  • Atanu R. Sinha
  • Meghanath Macha
  • Pranav Maneriker
  • Sopan Khosla
  • Avani Samdariya
  • Navjot Singh

MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding

  • Xiang Chen
  • Bowei Chen
  • Mohan Kankanhalli

Data-Driven Reserve Prices for Social Advertising Auctions at LinkedIn

  • Tingting Cui
  • Lijun Peng
  • David Pardoe
  • Kun Liu
  • Deepak Agarwal
  • Deepak Kumar

Optimal Reserve Price for Online Ads Trading Based on Inventory Identification

  • Zhihui Xie
  • Kuang-Chih Lee
  • Liang Wang

Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising

  • Sougata Chaudhuri
  • Abraham Bagherjeiran
  • James Liu

Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions

  • Flavian Vasile
  • Damien Lefortier
  • Olivier Chapelle

A Practical Framework of Conversion Rate Prediction for Online Display Advertising

  • Quan Lu
  • Shengjun Pan
  • Liang Wang
  • Junwei Pan
  • Fengdan Wan
  • Hongxia Yang

An Ensemble-based Approach to Click-Through Rate Prediction for Promoted Listings at Etsy

  • Kamelia Aryafar
  • Devin Guillory
  • Liangjie Hong

Profit Maximization for Online Advertising Demand-Side Platforms

  • Paul Grigas
  • Alfonso Lobos
  • Zheng Wen
  • Kuang-chih Lee

Deep & Cross Network for Ad Click Predictions

  • Ruoxi Wang
  • Bin Fu
  • Gang Fu
  • Mingliang Wang

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