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KDD 2020 | Learning Opinion Dynamics From Social Traces

Accepted Papers

Learning Opinion Dynamics From Social Traces

Corrado Monti: ISI Foundation; Gianmarco De Francisci Morales: ISI Foundation; Francesco Bonchi: Fondazione ISI


Opinion dynamics the research field dealing with how people’s opinions form and evolve in a social context? traditionally uses agent-based models to validate the implications of sociological theories. These models encode the causal mechanism that drives the opinion formation process, and have the advantage of being easy to interpret. However, as they do not exploit the availability of data, their predictive power is limited. Moreover, parameter calibration and model selection are manual and difficult tasks.

In this work we propose an inference mechanism for fitting a generative, agent-like model of opinion dynamics to real-world social traces. Given a set of observables (e.g., actions and interactions between agents), our model can recover the most-likely latent opinion trajectories that are compatible with the assumptions about the process dynamics. This type of model retains the benefits of agent-based ones (i.e., causal interpretation), while adding the ability to perform model selection and hypothesis testing on real data.

We showcase our proposal by translating a classical agent-based model of opinion dynamics into its generative counterpart. We then design an inference algorithm based on online expectation maximization to learn the latent parameters of the model. Such algorithm can recover the latent opinion trajectories from traces generated by the classical agent-based model. In addition, it can identify the most likely set of macro parameters used to generate a data trace, thus allowing testing of sociological hypotheses. Finally, we apply our model to real-world data from Reddit to explore the long-standing question about the impact of the backfire effect. Our results suggest a low prominence of the effect in Reddit’s political conversation.

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