Competitive Analysis for Points of Interest
Shuangli Li: University of Science and Technology of China; Jingbo Zhou: Baidu Inc.; Hao Liu: Business Intelligence Lab, Baidu Research; Xinjiang Lu: Baidu; Tong Xu: University of Science and Technology of China; Hui Xiong: the State University of New Jersey
The competitive relationship of Points of Interest (POIs) refers to the degree of competition between two POIs for business opportunities from third parties in an urban area. Existing studies for competitive analysis usually focus on mining competitive relationships of entities, such as companies or products, from textual data. However, there are few studies which have a focus on competitive analysis for POIs. Indeed, the growing availability of user behavior data about POIs, such as POI reviews and human mobility data, enables a new paradigm for understanding the competitive relationships among POIs. To this end, in this paper, we study how to predict the POI competitive relationship. Along this line, a very first challenge is how to integrate heterogeneous user behavior data with the spatial features of POIs. As a solution, we first build a heterogeneous POI information network (HPIN) from POI reviews and map search data. Then, we develop a graph neural network-based deep learning framework, named DeepR, for POI competitive relationship prediction based on HPIN. Specifically, DeepR contains two components: a spatial adaptive graph neural network (SA-GNN) and a POI pairwise knowledge extraction learning (PKE) model. The SA-GNN is a novel GNN architecture with incorporating POI’s spatial information and location distribution by a specially designed spatial oriented aggregation layer and spatial-dependency attentive propagation mechanism. In addition, PKE is devised to distill the POI pairwise knowledge in HPIN being useful for relationship prediction into condensate vectors with relational graph convolution and cross attention. Finally, extensive experiments on two real-world datasets demonstrate the effectiveness of our method.
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