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ACM Special Interest Group on Knowledge
Discovery & Data Mining
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KDD-2000
Sixth ACM SIGKDD International Conference on
Knowledge Discovery & Data Mining
August 20-23, 2000
Boston, MA, USA
After the Gold
Rush: Data Mining in the New Economy
David
Stodder
Editorial
Director,
Intelligent
Enterprise
Abstract
What is the market telling us about
opportunities for data mining and knowledge discovery tools and products?
Several years ago, data mining was sizzling: more recently, however, the
market has forced consolidation and repackaging of tools. But is that
the end of the story--or just the end of one generation and the beginning of
another? Today, few large businesses would dispute that some form of data
mining is essential to their efforts to understand customers and uncover
knowledge to help them improve business processes. E-business models and
strategies are pushing the demand for sophisticated data analysis and mining
capabilities down into the midmarket. Service provider and hosting options are
opening up new possibilities as well.
This talk will explore some of the market forces at work
that are effecting the data mining and knowledge discovery industry. In
particular, the talk will discuss customer relationship management and
personalization--and how these key trends are going to affect far more
applications than they do today. The talk will also offer industry
perspectives on how some of the major industry players in the database,
business intelligence, and corporate applications areas are integrating data
mining and knowledge discovery into their solutions. Finally, the talk will
consider trends in mining text and unstructured data: a huge opportunity given
the kind of information resources that are important in the new economy.
Biography
David Stodder is editorial director of Intelligent
Enterprise magazine (www.intelligententerprise.com),
published by CMP Media. Stodder was the founding editor-in-chief of
Intelligent Enterprise. Previously, he was chief editor of Database
Programming & Design and editorial director of the Database Summit Series
conferences. Stodder is also editorial director of Intelligent Enterprise's
custom and ancillary publications and Web-based communities. He is a frequent
contributor to industry conferences and events.
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