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KDD-2000 Sixth ACM SIGKDD International Conference on One to One Relationships via Web, Wireless and VoiceMichael J. SaylorFounder, President and CEO, MicroStrategy IncorporatedAbstractThe mixture of a powerful data warehouses and an advanced business intelligence solution opens up an incredibly effective tool for marketers. Corporations are recognizing that reaching millions of customers with generic broadcast messaging is not nearly as effective as one-to-one narrowcasting. Companies can now reach individuals with personalized information and relevant product offerings via web, wireless and voice, creating a strong value for the individual. Customers truly can be reached where they are with information and offers they want -- the bar for customer expectations will be raised and companies must be ready.
Three Key Bullet Points: - Companies can better understand their customers - Customers can be reached personally & inexpensively - Wireless devices will make marketing ubiquitous
BiographyMichael
J. Saylor co-founded MicroStrategy Incorporated ten years ago at the age of
24, eighteen months after graduating from MIT.
He has helped grow MicroStrategy into a multi-billion dollar public
company. Saylor�s
vision is central to the current success of MicroStrategy. He is actively
involved in all major strategic decisions, and is instrumental in shaping both
the marketing and technology direction of the company Saylor
is consistently recognized as one of the technology industry�s leading
visionaries as he pioneers the way for Intelligent E-Business�. He
has been featured by many of today�s leading business and computer
publications including Fortune, Forbes,
The Washington Post, USA Today,
Investor�s Business Daily, PC Week
and InformationWeek, in addition to
being profiled on the NBC Nightly News, CNBC�s Squawk Box, and CBS�s 60
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